The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of gambling online, is growing exponentially in recent years. A significant driver of this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on
The digital advertising landscape is increasingly dominated by programmatic advertising, a technique that automates the selling and buying of online ad space. At the heart of the ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, nevertheless they
In today’s digital age, businesses rely heavily on web marketing to reach and engage their audience. But how do companies know if their online marketing efforts are effective? The answer lies in digital analytics for marketing. This field has evolved into an important component of marketing strategies, providing businesses using the insights they